/// A live fan experience designed to translate VALORANT’s gameplay, identity, and community into a participatory environment—where fans weren’t just attending, but becoming part of the experience itself.
/// Led activation development and visual direction—translating gameplay logic, player identity, and social connection into a cohesive physical experience.
/// The experience was structured around A Site and B Site—translating VALORANT’s map logic into physical space. Each zone carried a distinct tone: A Site prioritized open, social moments, while B Site leaned into darker, high-intensity immersion—mirroring the contrast players experience within the game itself.
step into the round
/// Designed as a real-world interpretation of VALORANT’s buy phase, the entry tunnel used synchronized audio, lighting, and in-game cues to build anticipation as fans moved through the space.
The sequence culminated in a simulated barrier drop—paired with Phoenix’s ultimate and a full ace using the 2025 Champions Vandal—resolving in the Champions anthem to anchor the moment in that year’s event.
WEARABLE IDENTITY
/// Designed to make fan participation visible at scale, the agent sleeve system translated in-game identity into physical expression.
Guests selected agent-inspired designs before moving through a live UV application process, resulting in glow-in-the-dark sleeves that carried into the arena—turning fans into a visible extension of the experience on broadcast.
COMMUNITY DESIGN
/// To translate VALORANT’s team dynamics into a physical environment, the experience was organized around role-based zones—Duelist, Sentinel, Controller, and Initiator.
Each zone acted as a hub for players with similar playstyles, creating natural points of connection across the space. Programming, meet-and-greets, and appearances from pro players, creators, and voice actors were integrated into these zones—turning them into active social environments rather than static areas.
SHAREABLE DESIGN
